My Work
Consumer Experience
Kaiser Permanente
With a focus on being the best healthcare provider, it was time for Kaiser Permanente to instill confidence in its patients before they ever make it to the exam room.
Brand Launch
Dolby Atmos for Music
With the launch of a monumental new technology in music, here is how we brought the brand and business objectives together.
Business Strategy
Lands’ End
The brief was to identify new communication points during the sales delivery process. However, it turned out to be a project that discovered millions in lost sales and the need for a new strategic objective.
Never Stop Learning
Jüce Remodel Project
The world changed when the pandemic hit. Adapting to a new reality meant putting my design, planning, and execution skills to the test. Check out the transformation of three 1980s bedrooms into a beautiful apartment.
Identity Creation
Kaiser Permanente: KLIC
Always enjoying my partnerships in the medical field, I jumped at the opportunity to brand a new clerkship program at Kaiser Permanente. This was a short and fun project developing a new brand logo for a great purpose.